E-Integrated Marketing Communication and Its Impact on Customers’ Attitudes
نویسندگان
چکیده
منابع مشابه
Integrated Marketing Communication
Integrated marketing communication (IMC) emerged during the late twentieth century and its importance has been growing ever since (Grove, Carlson, and Dorsch, 2002; Cornelissen, 2001; Hartley and Pickton, 1999). Owing to the impact of information technology, changes came about in the domains of marketing and marketing communications which led to the emergence of IMC (Kitchen et al., 2004a; Phel...
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15 صفحه اولGender-role stereotypes in integrated social marketing communication: Influence on attitudes towards the ad
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Modern Marketing calls for more than developing a good product, pricing it attractively, and making it accessible. Companies must also communicate with present and potential stakeholders as well as the general public. For most companies, the question is not whether to communicate but rather what to say, to whom, and how often. In fact, every brand contact delivers an impression that can affect ...
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ژورنال
عنوان ژورنال: American Journal of Industrial and Business Management
سال: 2015
ISSN: 2164-5167,2164-5175
DOI: 10.4236/ajibm.2015.58053